{"id":11533,"date":"2026-05-08T04:11:08","date_gmt":"2026-05-08T04:11:08","guid":{"rendered":"https:\/\/bitcotasks.com\/blog\/jpmorgan-says-strategy-could-buy-up-to-30b-in-bitcoin-this-year-td-cowen-lifts-target-to-395\/"},"modified":"2026-05-08T04:11:08","modified_gmt":"2026-05-08T04:11:08","slug":"jpmorgan-says-strategy-could-buy-up-to-30b-in-bitcoin-this-year-td-cowen-lifts-target-to-395","status":"publish","type":"post","link":"https:\/\/bitcotasks.com\/blog\/jpmorgan-says-strategy-could-buy-up-to-30b-in-bitcoin-this-year-td-cowen-lifts-target-to-395\/","title":{"rendered":"JPMorgan Says Strategy Could Buy Up To $30B In Bitcoin This Year\u2013 TD Cowen Lifts Target To $395"},"content":{"rendered":"

Strategy\u2014formerly known as MicroStrategy\u2014could meaningfully accelerate its Bitcoin-buying pace this year, according to analysts at JPMorgan.\u00a0<\/p>\n

The firm, led by well-known Bitcoin bull Michael Saylor, is already one of the largest publicly traded Bitcoin treasury companies, and JPMorgan believes its next move may be a larger, faster round of acquisitions.<\/p>\n

Strategy Could Outpace Past Bitcoin Buying<\/h2>\n

Strategy currently holds more than 818,000 Bitcoin, according <\/a>to BitcoinTreasuries.net. Purchases have been active throughout 2026: the company reportedly added over 145,000 BTC in just five months, which is estimated at roughly $11 billion.\u00a0<\/p>\n

JPMorgan analysts, however, said that amount could rise substantially. Under their view, Strategy\u2019s Bitcoin purchases this year could reach $30 billion over the course of the year. At today\u2019s implied annualized pace, that would put 2026 purchases far above the roughly $22 billion acquired across 2024 and 2025 combined.<\/p>\n

JPMorgan pointed to a change in momentum in April, saying Strategy \u201cappears to have re-accelerated its bitcoin purchases.\u201d The analysts tied the behavior to what they described as an increasingly opportunistic buying pattern.<\/p>\n

The optimism around Strategy\u2019s plan also showed up in analyst price targets. On Thursday, TD Cowen raised its target price<\/a> for the company\u2019s stock, MSTR, from $385 to $395.\u00a0<\/p>\n

As of the time of writing, MSTR closed at $179, translating to an 18% gain since the beginning of the year. If TD Cowen\u2019s forecast were to play out, the implied move would represent about a 120% jump from current levels.<\/p>\n

\"Strategy\"<\/p>\n

Net Loss Vs. Big Forecast<\/h2>\n

Analysts also highlighted the financing approach by Strategy behind the acquisitions. They say the firm’s increased use of STRC (variable-rate perpetual preferred stock) to fund Bitcoin purchases could improve capital efficiency, making it more attractive relative to prevailing market pricing.<\/p>\n

Still, the company’s latest financial picture includes major losses. Strategy reported a net loss of $12.54 billion for the quarter, driven largely by an unrealized decline in Bitcoin fair value of $14.46 billion.<\/p>\n

Looking ahead, the base case and scenarios for Strategy reflect a bullish outlook. The firm\u2019s base case is that Bitcoin could reach approximately $140,000 by the end of 2026, with an upside scenario of about $175,000.\u00a0<\/p>\n

Separately, Joseph Vafi at Canaccord Genuity reiterated a Buy rating on May 7, lifting his MSTR price target from $185 to $224. Canaccord noted that since Bitcoin has rebounded\u2014moving up from its roughly $62,000 low to more than $80,000\u2014Strategy has continued to \u201cweather another perceived storm.<\/p>\n

Featured image created with OpenArt, chart from TradingView.com\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Strategy\u2014formerly known as MicroStrategy\u2014could meaningfully accelerate its Bitcoin-buying pace this year, according to analysts at JPMorgan.\u00a0 The firm, led by well-known Bitcoin bull Michael Saylor, is already one of the largest publicly traded Bitcoin treasury companies, and JPMorgan believes its next move may be a larger, faster round of acquisitions. Strategy Could Outpace Past Bitcoin…<\/p>\n","protected":false},"author":1,"featured_media":11534,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[199],"tags":[65,200,73,113,115,869,523,1178,1132,1079,2248,5289,4106],"class_list":["post-11533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking-news-ticker","tag-bitcoin","tag-breaking-news-ticker","tag-btc","tag-btc-price","tag-crypto-news","tag-jpmorgan","tag-microstrategy","tag-microstrategy-bitcoin","tag-microstrategy-news","tag-mstr","tag-strategy","tag-strategy-forecast","tag-strategy-news"],"_links":{"self":[{"href":"https:\/\/bitcotasks.com\/blog\/wp-json\/wp\/v2\/posts\/11533","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bitcotasks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bitcotasks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bitcotasks.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bitcotasks.com\/blog\/wp-json\/wp\/v2\/comments?post=11533"}],"version-history":[{"count":0,"href":"https:\/\/bitcotasks.com\/blog\/wp-json\/wp\/v2\/posts\/11533\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bitcotasks.com\/blog\/wp-json\/wp\/v2\/media\/11534"}],"wp:attachment":[{"href":"https:\/\/bitcotasks.com\/blog\/wp-json\/wp\/v2\/media?parent=11533"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bitcotasks.com\/blog\/wp-json\/wp\/v2\/categories?post=11533"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bitcotasks.com\/blog\/wp-json\/wp\/v2\/tags?post=11533"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}