{"id":9295,"date":"2026-01-10T05:11:06","date_gmt":"2026-01-10T05:11:06","guid":{"rendered":"https:\/\/bitcotasks.com\/blog\/ripple-builds-next-amazon-with-xrp-at-the-center-says-crypto-ceo\/"},"modified":"2026-01-10T05:11:06","modified_gmt":"2026-01-10T05:11:06","slug":"ripple-builds-next-amazon-with-xrp-at-the-center-says-crypto-ceo","status":"publish","type":"post","link":"https:\/\/bitcotasks.com\/blog\/ripple-builds-next-amazon-with-xrp-at-the-center-says-crypto-ceo\/","title":{"rendered":"Ripple Builds \u2018Next Amazon\u2019 With XRP At The Center, Says Crypto CEO"},"content":{"rendered":"<p>Ripple\u2019s 2025 acquisition spree is starting to look, in the eyes of Digital Ascension Group CEO Jake Claver, less like opportunistic dealmaking and more like an attempt to build the \u201cAmazon of financial infrastructure,\u201d a vertically integrated stack where XRP and Ripple\u2019s stablecoin RLUSD sit at the settlement layer.<\/p>\n<p>In a <a href=\"https:\/\/youtu.be\/W3Rjr8dp8CI?si=-h1gCEnuHuV-kv2F\" target=\"_blank\" rel=\"noopener nofollow\">video<\/a>, Claver said Ripple spent roughly $2.45 billion on acquisitions in the last seven months of 2025, arguing the purchases form \u201cpillars for a master plan\u201d that mirrors how Amazon built dominance by owning infrastructure rather than just selling products.<\/p>\n<h2>Why Ripple Could Be The &#8216;Next Amazon&#8217;<\/h2>\n<p>The core analogy was explicit. \u201cAmazon&#8217;s success came from building infrastructure, not just from self products,\u201d Claver said. \u201cYou got AWS. It became the most profitable piece of their business. That was infrastructure. They own all of the warehouses and logistics and the cloud and the marketplace.\u201d<\/p>\n<p>His contention is that infrastructure plays create structural advantages: lower marginal costs, faster iteration, and higher switching costs once institutions integrate. \u201cThis vertical integration is rare in financial services,\u201d he said, arguing that most firms \u201cspecialize in one layer or partner for the rest,\u201d which introduces friction, delays, and blame-shifting when systems fail.<\/p>\n<p>He also claimed the endgame resembles \u201cwinner take all dynamics,\u201d where \u201cnetwork effects make the large networks exponentially more valuable than small ones\u201d and \u201cswitching becomes cost prohibitive\u201d once workflows are embedded.<\/p>\n<p>To explain the Amazon comparison, Claver mapped Ripple\u2019s 2025 deals to what he sees as the minimum viable infrastructure bundle for an institutional \u201cplatform.\u201d<\/p>\n<p>\u201cYou need custody and clearing for assets. You need treasury management for corporate operations. You need payment rails that work globally 24\/7, 365,\u201d he said. \u201cYou need a stable coin infrastructure for efficient settlements. And you need settlement assets to be able to move between all of those.\u201d<\/p>\n<p>He argued Ripple has assembled those layers through a mix of older buys and 2025 mega-deals, culminating in what he called an end-to-end institutional product branded \u201cRipple 1.\u201d<\/p>\n<p>The most prominent 2025 move, Claver said, was the $1.25 billion purchase of Hidden Road in April, now rebranded \u201cRipple Prime.\u201d His framing: prime brokerage is the institutional \u201cplumbing\u201d that makes large-scale trading and settlement possible.<\/p>\n<p>\u201cPrime brokers provide the behind-the-scenes services that make institutional trading possible,\u201d he said. \u201cThey handle clearing. They make sure trade actually settles between counterparties. They provide custody and hold assets securely.\u201d He added that Hidden Road served \u201cover 300 institutional clients\u201d and cleared \u201cmore than $3 trillion\u201d in 2024, and claimed the business has grown \u201c3x\u201d since the acquisition announcement.<\/p>\n<p>He also pointed to an integration hook meant to create internal demand for Ripple\u2019s stablecoin: \u201cHidden Road will use RLUSD as collateral across prime brokerage products. And this creates organic demand for Ripple stablecoin with institutional adoption.\u201d<\/p>\n<p>The second pillar, he said, was Rail, acquired for about $200 million in August 2025, described as a stablecoin payments platform that operates 24\/7 and reduces the need for enterprises to hold crypto directly. He claimed Rail was forecast to process \u201cover 10%\u201d of a $36 billion global B2B stablecoin payments market in 2025.<\/p>\n<p>Third came GTreasury, acquired for $1 billion after being announced in October 2025 and closing in December, which Claver described as treasury software used by large corporations and processing $12.5 trillion in annual payment volume. The strategic value, he argued, is distribution: access to CFOs and treasurers via trusted software already embedded in corporate finance workflows.<\/p>\n<p>The fourth, Palisade, announced in November 2025 with undisclosed terms, was framed as the \u201chot wallet\u201d layer: operational wallet-as-a-service infrastructure for high-velocity transaction use cases, complementing deeper custody solutions.<\/p>\n<p>At press time, XRP traded at $2.10.<\/p>\n<p><img decoding=\"async\" data-recalc-dims=\"1\" loading=\"lazy\" class=\"size-full wp-image-874413\" src=\"https:\/\/www.newsbtc.com\/wp-content\/uploads\/2026\/01\/XRPUSDT_2026-01-09_14-35-03.png?resize=1024%2C473\" alt=\"XRP price chart\" width=\"1024\" height=\"473\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ripple\u2019s 2025 acquisition spree is starting to look, in the eyes of Digital Ascension Group CEO Jake Claver, less like opportunistic dealmaking and more like an attempt to build the \u201cAmazon of financial infrastructure,\u201d a vertically integrated stack where XRP and Ripple\u2019s stablecoin RLUSD sit at the settlement layer. In a video, Claver said Ripple&hellip;<\/p>\n","protected":false},"author":1,"featured_media":9296,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[361],"tags":[4389,151,325,150,326,327],"class_list":["post-9295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-xrp-news","tag-jake-claver","tag-ripple","tag-ripple-news","tag-xrp","tag-xrp-news","tag-xrp-price"],"_links":{"self":[{"href":"https:\/\/bitcotasks.com\/blog\/wp-json\/wp\/v2\/posts\/9295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bitcotasks.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bitcotasks.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bitcotasks.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bitcotasks.com\/blog\/wp-json\/wp\/v2\/comments?post=9295"}],"version-history":[{"count":0,"href":"https:\/\/bitcotasks.com\/blog\/wp-json\/wp\/v2\/posts\/9295\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bitcotasks.com\/blog\/wp-json\/wp\/v2\/media\/9296"}],"wp:attachment":[{"href":"https:\/\/bitcotasks.com\/blog\/wp-json\/wp\/v2\/media?parent=9295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bitcotasks.com\/blog\/wp-json\/wp\/v2\/categories?post=9295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bitcotasks.com\/blog\/wp-json\/wp\/v2\/tags?post=9295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}